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Everyone has some type of virtues that they consider to be required in order to measure whether a person has good quality character. Benjamin Franklin had a set of virtues that he considered everyone must have in order to be of good character. My reflection blog this week will review the results of the virtue assessment provided in the course and my perception of how the align with with Franklin virtues. Temperance I thought this was an interesting virtue about drinking alcohol. Considering the feedback that I should consider being the designated driver was a good idea, however, I answered the question based on the scenario and knowing myself, I wouldn’t probably be in that type of situation.   Considering that virtues are elements that create a higher moral ground, I don’t consider drinking is something that makes you have a bad or good character. I would say that drinking alcohol in an abundance could cause behavior that would not be morally excepted by others.   In the...

Marketing should have ethical standards just like any other business function. In the Article “ Marketing Ethics ” by Dr. Linda Ferrell provided a couple examples of where executives intentionally mislead the sale of their product or services. Dr. Ferrell talks about Sarbanes Oxley requires reporting of misconduct. I remember this regulation because my own company violated Sarbanes Oxley when an employee was retaliated against for being a whistleblower about fraud. If you ever violate Sarbanes Oxley there is a huge risk in ruining the reputation and credibility of your company, which does not account for all the additional attention you receive in the future years when you report annual financials. My reflection blog this week will Reflect on Dr. Farrell’s article about marketing ethics to discuss if guidelines make a difference to marketers, the need to win verses being ethical, marketers tracking buyer behavior, and how I would manage ethical standards as a leader.   (Ferrell, ...